Why Amazon is looking to take back its community from the social networks
Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.
Customers: How businesses can take advantage of Pokémon Go to catch ‘em all
Pokémon Go has taken the world by storm. Will Conboy and Jonathan Hemingway discuss why brands shouldn't dismiss this as some sort of fad, and instead embrace the concept and engage new customers.
Has Facebook ditched its 20% rule? How this changes your ad campaign
Facebook’s 20% text limitation on images has been lifted, allowing more flexibility for advertisers.
Are we racing to a bot-centric future? How brands could utilise bots to engage with their customer needs.
Facebook and Microsoft are both championing the virtues of bots to engage consumers – but just what does it mean for you?
Twitter First View - What you need to know
First View is now available for Twitter advertisers in Europe. So what is it all about, and should you get involved?
Three brands that nailed online competitions in 2015
Online competitions are a potential minefield for digital advertisers. I’ve looked at three of the best from 2015, and explained just what it was that made them work.
How to Manage a Social Media Crisis (Slideshare)
Why do brands make key mistakes when managing a social media crisis? Our latest whitepaper and supporting Slideshare explains how your brand can prevent, prepare, respond and recover.
Four principles of social media crisis management
A social media crisis has the potential to consume your brand, damage its reputation and completely disengage large parts of your audience. Using these four principles, you can minimise the risk of one occurring, and manage the problem if it does.