The rise of content marketing
Content, it is often said, is king, so it’s no surprise that content marketing campaigns have become an increasingly important part of getting your brand out to your audiences.
But in such a saturated online content market, making sure content is delivering a return on your investment is critical to developing a content strategy that focuses your efforts where they are going to have the biggest impact.
That’s where we come in.
A fresh look
Many brands understand the importance of content, but need help honing their approach and understanding just how hard their content is working for them.
Stickyeyes has a team of content marketing consultants who can help you to understand exactly how effective your existing content strategy is, and identify how your strategy can be optimised to achieve your organisational goals.
We can also provide insights when it comes to your audience and the types of content it consumes, which will help us to build a plan that meets both your objectives and your consumers’ needs.
What we offer
Ensuring that your content is optimised for success in organic search and delivers on what your audiences expect.
Multi-lingual Content Creation & Localisation
With more than 20 languages spoken in-house and access to a global network of partner agencies and colleagues, we can tell your story around the world.
Content Marketing Strategy
Developing and deploying a content strategy that brings your brand story to life, engaging the right audiences in the right places.
Using video to engage new audiences, grow brand visibility online, improve social engagement and enhance conversion rates.
Content doesn’t work if it isn’t seen. We use PR, influencers, search and paid platforms to make sure that you reach the right audiences.
Content that works
Our approach to content marketing consultancy has led to us working closely with global brands, to provide guidance on how to make their content work harder for them.
We’ve worked on content marketing campaigns for big brands including Hertz, Staples and MTV, to engage with international audiences.
Want to find out more? Visit our case study pages to learn about our success stories.
How we did it for...
We delivered a major content creation project across Europe, with spectacular results.
No Posts Found.
Complete Content - a new way to harness the power of content
A new ebook for CMOs and marketing leaders to show you how to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff). As featured in the Raconteur report, The Future CMO in The Times.
Google E.A.T Survival Guide
In August 2018 Google launched its Broad Update, also known as the “EAT” update. Our guide takes a look as why it's caused a number of brands in competitive search markets to lose organic search visibility.
90 Days to transform your Content Marketing Strategy
Make the perfect start to your content marketing plan, with our 90 day guide to transforming your content marketing strategy. Whether you're starting from scratch or reviewing a long-term strategy, our step-by-step guide can help you make an impact.
The Ultimate Guide to B2B Content Marketing
This guide is designed to help those with responsibility for developing a B2B marketing strategy that acquires, nurtures and closes sales leads.
How to Build your Content Marketing Dream Team
Building a content marketing team is no easy task - and it’s getting harder and harder by the day. Our latest guide will explain how you can start to overcome these challenges.
How to use content to ‘be there’ for your customers when they need you more than ever
The coronavirus pandemic has transformed the lives of millions of people in just a few short weeks. As they grapple with new challenges, new restrictions and new routines, what they want and need from brands has fundamentally changed. Stickyeyes Content Director Danny Blackburn explores the ways brands can reassess their content to make sure it’s fit for purpose in an uncertain new world.
We asked the Stickyeyes Creative team - Why do you write?
Earlier this week we celebrated 'National Writing Day'. To mark the occasion we asked some of the Marketing Communications team: "why do you write?"
AI text generators are coming – but it’s no reason for content marketers to panic
Artificial intelligence is coming to the world of content. But it’s not something that content creators need to fear – it can actually help them to become better marketers.
How to come up with great content ideas for “boring” industries
Boring industries don't have to mean boring content.
How to create Complete Content that's perfect for Google's E-A-T algorithm update
How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online.
[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success
Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.
20 short talks by 20 content and PR experts - Leeds Digital Festival 2020
20 short talks from content and PR experts working in agencies, brands, education, as independant consultants and journalists brought to you by Stickyeyes as part of Leeds Digital Festival 2020. Book your free tickets now.