Putting your content in the right places

You’ve spent time, effort and skill in creating amazing content – now what? Are you just going to let it sit there, hoping to be found?

Content distribution is the unsung hero of content marketing. It’s the element of content marketing that is often neglected, under-resourced or misunderstood. But your content doesn’t work if it isn’t seen.

And as audiences are being bombarded by branded content and as social media algorithms increasingly filter out content and restrict organic reach, a successful content distribution strategy has the power to transform your brand’s digital presence.

Matching your brand to the right audiences and channels

Our Complete Content approach is not only about creating the right content for your audiences, but also about putting it in the right places for your audiences to find it.

Our content marketers work in conjunction with our organic search and biddable media teams to devise the ideal content distribution strategy for your brand. By understanding the role that each channel plays and the importance of each channel to your audience, we find that ‘sweet spot’ between paid, earned and organic distribution.

How we did it for...

We delivered a major content creation project across Europe, with spectacular results.

What we offer

PR and Media Relations

Earning the coverage that gets your brand noticed by the right people, in the right places.

Paid Content Distribution

Using paid media to get your message to the audiences that matter to your brand.

Sponsored Content Campaigns

Finding the right content partnerships that align to your target audiences and marketing objectives.

Influencer Marketing

Joining forces with the people who influence the audiences that you want to reach.

What we're saying about content marketing

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Intelligence

Complete Content - a new way to harness the power of content

A new ebook for CMOs and marketing leaders to show you how to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff). As featured in the Raconteur report, The Future CMO in The Times.

May 22nd 2018

by Lisa Wisniowski

Content Marketing

[Video] Danny Blackburn presents "Complete Content": A new content marketing model for SEO success

Danny Blackburn delivers his content marketing concept during a main stage presentation at the First Direct Arena, Leeds.

Jul 4th 2018

by Michael Hewitt

Events

20 short talks by 20 content and PR experts - Leeds Digital Festival 2020

20 short talks from content and PR experts working in agencies, brands, education, as independant consultants and journalists brought to you by Stickyeyes as part of Leeds Digital Festival 2020. Book your free tickets now.

Sep 16th 2020

by Lisa Wisniowski

The Content Distribution Playbook

If so many brands are producing so much great content, what determines what works, what succeeds, and what doesn’t? The answer lies in content distribution.

May 11th 2017

by Jamie Shaw

Content Marketing

How to set killer KPIs for your digital content strategy

You've poured your heart, soul and probably a good deal of resource into your content marketing strategy, but just how are you sure that your efforts are paying off? Sophie Hazan looks at just how you should be measuring your return from content.

Dec 21st 2017

by Sophie Hazan

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