Analytics configuration to boost business performance
Google Analytics is the most popular web tool for gaining vital insights into your best customers’ behaviour, what they respond to and how you can improve their experience to create even more value. It enables you to focus on the most valuable sections of your audience and tailor content around them to maximise your return on investment.
A good Google Analytics setup can also help you monitor the importance of every step along the customers’ journey, from offline awareness to online add-to-basket. So you can make sure you’re investing in the right place.
Achieving the best Google analytics setup
At Stickyeyes, we love Google Analytics. We appreciate how it helps us to make worthwhile, data-driven decisions, whether we’re looking at offers, content or calls to action. By studying the differences even the most subtle changes can make to your home, product, sign-up and purchase pages, it enables us to help you add value and improve your performance.
We can show you how to define, setup and measure the most important metrics, how to test different iterations to arrive at the most successful design, and what to do next.
Professional Google analytics configuration
Stickyeyes uses Google Analytics, alongside a range of proprietary tools, to achieve the best results for search, user experience or conversion optimisation. It’s a holistic approach to website design and development that has secured great results for major brands including Hertz, Staples and Ladbrokes.
As well as helping you set up your measurement desktop, we can provide responsive web and app designs that incorporate proven techniques to increase engagement and improve conversions.
Want to know more? Get in touch for a demonstration of how Google Analytics can inform your marketing strategy.