Making digital channels work harder at generating the right kind of sales leads

You’re probably generating plenty of promising sales leads from traditional and established lead generation channels, but what about digital? Are channels such as email, search, social media and biddable media delivering the quantity and quality of the leads you need?

When it comes to lead generation, we believe that digital can work harder. Harder to get the right quantity of leads, harder to get the right quality of leads and harder to keep cost-per-lead low.

That believe comes from our track record of helping global brands generate high quality sales leads that fuel their sales pipeline, at a lower cost-per-lead than many traditional lead generation channels.

An audience-centric approach to lead generation

By focusing on digital channels, we can implement a much more audience-focused lead generation strategy that targets the audience segments and personas that are most valuable to you.

We use first, second and third party data to inform our targeting strategy, allowing us to build highly focused audiences on social media platforms and to match your content to the most appropriate channels and vendors. We also work with you to ensure that your content assets are focused on the needs of those audiences.

All of that means that you’re delivering the right content at the right audiences – great for your sales pipeline, as well as your bottom line.

What we offer

Marketing automation strategy

Intelligent automation strategy that engages, nurtures and converts.

Infrastructure & implementation

Building robust lead generation and marketing automation infrastructure.

Customer insight & persona building

Building a clearer picture of your target audiences.

Digital Consultancy

Taking you through your digital transformation project.

Lead generation & lead management

Generating and nurturing leads through digital channels.

Market intelligence & insights

Giving you a clear picture of your market and sector.

Competitor benchmarking

Benchmarking you and your activity against your competitors.

Email marketing & eCRM

Effective email marketing that connects with your audiences.

Keep updated with our latest whitepapers and blog posts

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Three key stages of successful marketing automation

How to ensure that your marketing automation strategy is effectively generating leads, nurturing prospects and engaging audiences - leading to more successful sales and marketing in both B2B and B2C.

Aug 30th 2018

by Michael Hewitt

How to make your digital lead generation process work harder for you

Get more from your investment in lead generation, marketing automation and B2B social media marketing with our free guides. First presented at the 2019 B2B Marketing Expo, these slide decks will take you through the key considerations of effective lead generation, sales nurturing, content marketing and social media advertising.

Apr 5th 2019

by Michael Hewitt


Why marketers have nothing to fear from the rise of marketing automation

Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.

Sep 26th 2018

by Michael Hewitt


How to choose the right CRM system

Marketing automation and eCRM systems are becoming major discussion points in both B2B and B2C marketing, but how do you pick the right system to help you achieve your marketing objectives?

Jun 27th 2018

by Emma Dixon


Email isn’t dead, but the expectations of audiences means we need to rethink our relationship with data

Audiences are expecting more personalised and more tailored communications from brands and email marketing. But in order to meed those demands, we need to seriously rethink our approach to data.

Sep 26th 2018

by Liam Brake

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