Making digital channels work harder at generating the right kind of sales leads

You’re probably generating plenty of promising sales leads from traditional and established lead generation channels, but what about digital? Are channels such as email, search, social media and biddable media delivering the quantity and quality of the leads you need?

When it comes to lead generation, we believe that digital can work harder. Harder to get the right quantity of leads, harder to get the right quality of leads and harder to keep cost-per-lead low.

That believe comes from our track record of helping global brands generate high quality sales leads that fuel their sales pipeline, at a lower cost-per-lead than many traditional lead generation channels.

An audience-centric approach to lead generation

By focusing on digital channels, we can implement a much more audience-focused lead generation strategy that targets the audience segments and personas that are most valuable to you.

We use first, second and third party data to inform our targeting strategy, allowing us to build highly focused audiences on social media platforms and to match your content to the most appropriate channels and vendors. We also work with you to ensure that your content assets are focused on the needs of those audiences.

All of that means that you’re delivering the right content at the right audiences – great for your sales pipeline, as well as your bottom line.

What we offer

  • Marketing automation strategy.
  • Infrastructure & implementation
  • Customer insight & persona building
  • Digital consultancy
  • Lead generation & lead management.
  • Market intelligence & insights.
  • Competitor benchmarking.
  • Email marketing & eCRM.

Keep updated with our latest whitepapers and blog posts

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