Attribution Modelling

Expert data modelling and customer insight

Digital Marketing

Expert data modelling and customer insight

Attribution modelling is often one of the toughest aspects of digital marketing and reporting, but it is crucial if you are going to justify your activity, shape your digital strategy and improve your return on investment.

Attribution modelling allows you to measure the value of every step within the customer journey and understand how each channel contributes towards the end goal.

This critical stage not only ensures that the strategies that you’ve put in place are working, but it can also identify new opportunities and can shape your future strategies. The stronger your attribution reporting, the more effective your campaign optimisation process can be.

Understanding your website analytics

Driving quality traffic to your site is only part of the answer to digital success. You need to understand not only where and whom that traffic is coming from, but what that traffic is doing and how it is engaging with your content. Understanding this can be a real game changer for your digital strategy.

Our expert consultants can bring best of breed advice, backed up by hard metrics, to maximise all aspects of your website analytics, audience insight and attribution modelling. To enhance ROI, our expert consultants use the latest techniques and technologies to really lift the lid on how hard your website is working for you.

Making sense of big data

Our attribution and data modelling consultants are here to help you understand the output of your digital activity and make sense of data, to help you understand the value of your investment.

Regardless of how advanced your analytics solution is, you may still find that you are swimming in data and lacking in succinct, actionable insight.

We have built executive dashboards for some of the world’s most recognisable brands, helping them to make sense of big data. These dashboards are built from the ground up, ensuring that your organisation has quick access to the data that it needs.