How to optimise your store locator pages

Online store locators are a critical element for bricks and mortar brands, so why are so many making errors that hamper local search performance?

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Online locator services (store or branch finders), are extremely important elements for any brand that operates over multiple locations. They’re found on the sites of most High Street retailers, hotel chains and any other brand that has some sort of ‘bricks and mortar’ distribution channel across one or more location.

But, many brands are making mistakes with their store locators. Make sure you don’t faul foul of common mistakes by downloading our extended Store Locator Guide which gives you practical usability and SEO tips to optimise your store locator pages including:

  • Best practice in terms of store locator customer journey.
  • Important SEO considerations when deploying a store locator.
  • Domain and URL structure.
  • Best practice in terms of store locator features & functionality.

A PRACTICAL GUIDE TO OPTIMISING STORE LOCATOR PAGES