How to create content for your sales pipeline

Download our latest eBook and discover how you can generate ROI by implementing an integrated content marketing strategy.

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Despite the numerous online advice guides, conferences and webinars, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.

The difficulty for the majority of brands is aligning their content strategy with their sales and wider marketing processes.

Without this united approach, questions begin to arise with regard to both the volume and variety of content necessary for fuelling and delivering ROI.

Our latest eBook will provide practical advice to help you:

  • Ensure that your organisation’s content marketing strategy is aligned to your sales, lead generation and acquisition processes.
  • Build audience personas that reflect the customers that you want to attract, and the people that influence those audiences.
  • Map your content needs to each stage of the customer lifecycle, and ensure that you have the right assets to nurture each and every lead.

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