How to drive ROI from social advertising

Using real life case studies this quick and easy guide will help you to optimise your social strategy and increase click through rates.


With click-through rates (CTR’s) for Facebook desktop ads more than 8 times higher than a normal web ad, how do you ensure you’re optimising your social advertising spend?

Using real life case studies, this simple guide will explain:

    • How you can increase traffic through social ad campaigns.
    • How to target the right audiences.
    • Techniques for optimising your campaign and reducing click and acquisition costs.
    • How to increase revenue through social advertising.

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