How to master Programmatic Advertising & Real-Time Bidding

Segmentation of your audience is a crucial part of ensuring you are serving the right creative, in the right places, at the right time. Our step-by-step guide looks at how you can get the most out of your programmatic activity.



This guide will provide a detailed overview of the considerations required in planning, deploying and refining a programmatic marketing and real time bidding strategy.

To do this, Tony Booth, Head of Paid and Biddable Media at Stickyeyes will discuss a number of best practice methods and principles, including:

  • Defining and optimising your activity structure.
  • How you can utilise both your first and third party data.
  • Tools to help you gain a much deeper understanding of your current, and prospective customers.
  • Which targeting methods and approaches are right for your campaign.
  • When to deploy certain tactics during your programmatic or real-time bidding campaign.

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