This guide will provide a detailed overview of the considerations required in planning, deploying and refining a programmatic marketing and real time bidding strategy.
To do this, Tony Booth, Head of Paid and Biddable Media at Stickyeyes will discuss a number of best practice methods and principles, including:
- Defining and optimising your activity structure.
- How you can utilise both your first and third party data.
- Tools to help you gain a much deeper understanding of your current, and prospective customers.
- Which targeting methods and approaches are right for your campaign.
- When to deploy certain tactics during your programmatic or real-time bidding campaign.
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