Who do you want back?
The first question for your effective Adwords remarketing is what audiences do you want to bring back and equally any audiences you want to exclude.
On one hand you could remarket to visitors of a particular page or cart abandoners with highly relevant messages, but on the other hand you may also want a strategy to improve existing customer life time value or bring lapsed customers back.
Whichever side you sit on, we are best placed to drive Google remarketing strategy forwards.
For a more proficient strategic approach to remarketing, we have developed a number of remarketing strategies for both including and excluding audiences. Utilise all your digital data through Google remarketing tools available through Google Analytics.
To make the most of advanced audience targeting the primary focus should be on tailoring copy and customer journey. Being granular will entice the prospective visitor to come back with much higher intent to sign up or purchase.