Promoting your brand
There are a number of different ways you can get your brand noticed. Many companies choose for mass awareness – sponsoring competitions on Saturday night television or in national newspapers for example, but this tactic need not be so expensive.
It’s a far better approach to carefully consider where your target audience is and who they are influenced by, whether that’s through your social channels, a website or email marketing.
Meeting people face to face is the most direct way of gaining feedback for your brand and its products or service offering, but knowing where to start when organising an event can be a minefield. You need an agency who is competent in event organising to get you the best return on investment.
Competitions are a fantastic way of engaging your existing customer base and reaching a new one. There are a variety of ways to run a competition and we pride ourselves on a considered approach to this for our clients.
We’ve run social competitions using Periscope, set up placements on niche sites and organised multi-territory promotions for global brands. Whatever your budget, we can advise on the prize, placement and handling the organisation, right down to prize fulfilment.
Increase positive association
Whether you’re running an event, competition or promotion, it’s vital to ensure your approach is aligned with your overall marketing strategy. Your approach should complement your objectives and goals as a business and we’d be happy to discuss how they can be implemented.