Want to know where to focus your time and resources when developing your digital strategy in 2019?
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Online visibility
What you need to do to ensure your brand remains visible online
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Search optimisation
How you can use paid and organic search to get more out of your budget, resources and agencies
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Optimising strategy
How your strategy needs to change if you work in e-commerce or e-retail
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Customer journey
The importance of search intent and how to make your brand is visible throughout the customer journey
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Technical foundations
Why technical foundations still matter
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About this whitepaper
For the fourth year running, this whitepaper tells you all you need to know about Google’s most recent algorithm update, the rising dominance of Amazon and its competitor marketplaces and the importance of building your strategy around audience intent.
If you’re responsible for developing and implementing your brands online strategy or for managing agency relationships then this guide is not to be missed.
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