How to master Programmatic Advertising & Real-Time Bidding

This guide will provide a detailed overview of the considerations required in planning, deploying and refining a programmatic marketing and real time bidding strategy.

To do this, Tony Booth, Head of Paid and Biddable Media at Stickyeyes will discuss a number of best practice methods and principles, including:

• Defining and optimising your activity structure.
• How you can utilise both your first and third party data.
• Tools to help you gain a much deeper understanding of your current, and prospective customers.
• Which targeting methods and approaches are right for your campaign.
• When to deploy certain tactics during your programmatic or real-time bidding campaign.

Download your copy now.