Technical proficiency remains the foundations upon which any sustainable and effective digital strategy can thrive, but how do you know that you are meeting the latest best-practice standards to ensure that your brand remains visible?

This guide will address the latest technical best-practice for search engine optimisation, tackle the specific challenges facing international brands and highlight Google’s growing efforts to encourage faster site load times and improved user experience.

In the guide you will also find:

  • An easy-to-follow checklist of the key technical fundamentals behind successful search engine optimisation.
  • How to build a technical foundation that allows your content marketing efforts to thrive.
  • Ensuring that your website is built with safeguards that prevents duplicate content from harming your search visibility.
  • How the load speed of your pages could be costing you vital search visibility, and how to ensure that you don’t lose out.
  • The potential pitfalls of international site architecture, and how you can prevent your website from being ‘lost in translation’.

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