This webinar has concluded. However, you can still sign-up to access the recording and slides, which will be available shortly.
Following on from an extremely popular Stickyeyes eBook, ‘Aligning your content with your customer personas and sales pipeline‘, Phil McGuin, Demand Generation Director at Stickyeyes will be holding a free hour long webinar, including a Q&A session on September 14th @ 12:30.
The webinar will discuss various content distribution techniques and how you can ensure your strategy delivers real ROI, including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
Phil McGuin, Demand Generation Director, Stickyeyes.
Phil has over 15 years’ experience in the areas of online marketing and lead generation. He has worked both client and agency side including extensive experience in the private sector as Head of Marketing for a B2B software provider.