Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.
Infinite scroll has become increasingly popular for e-commerce and media publishers' websites, but have you got your implementation correct?
Lots of brands are producing video content, but few are actually getting their video seen. Here are our five top tips for SEO-friendly video.
Google has confirmed that it will stop passing keyword data to analytics software for AdWords advertisers, extending its existing (not provided) policy to all traffic.
Lots of brands are producing video content, but few are actually getting their video seen. Here are our five top tips for SEO-friendly video.
Google released its latest guidelines for voice search just before the Christmas break and there is plenty for digital marketers to get their heads around.
Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations.
Amazon and the online furniture retailer Wayfair have rolled out image search across their mobile platforms, representing the first real application of the technology to e-commerce. Here’s why more retailers will follow suit, and think hard about their "camera strategy".