Which brands are leading the market when it comes to search marketing and the legal sector? We took a closer look at the UK medical negligence sector to find out.
Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact.
How to be sure that the brand that dominates Google’s front page for your brand, is your brand.
Google has announced a raft of changes to the search results, and it has many in search concerned about their organic traffic. We take a closer look at what’s happening, and what it means.
Facebook is dipping its toe back into the world of search marketing. But can the social network put right the wrongs of its previous attempts to master search?
Stickyeyes has developed a tool that transforms paid search, maximising the return on PPC based on data from organic search rankings and third party applications.
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
Voice may already be a growing trend in search marketing, but the fact that it was the talk of the town at Search Leeds recently suggests that this is something that brands can no longer ignore.
As we enter 2018, we asked our experts what they think the big stories will be in digital in the coming year.