Voice search is growing but, with so many brands fighting for that prime result, how do you give your brand the best possible chance of being a part of the conversation?
Which brands are leading the market when it comes to search marketing and the legal sector? We took a closer look at the UK medical negligence sector to find out.
The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?
How to be sure that the brand that dominates Google’s front page for your brand, is your brand.
Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact.
The onus is on advertisers to take a much more holistic view to their paid search strategies if they are to understand, adapt to and embrace the changes that the COVID-19 pandemic has forced upon both brands and consumers.
Google has announced a raft of changes to the search results, and it has many in search concerned about their organic traffic. We take a closer look at what’s happening, and what it means.
Stickyeyes has developed a tool that transforms paid search, maximising the return on PPC based on data from organic search rankings and third party applications.
Facebook is dipping its toe back into the world of search marketing. But can the social network put right the wrongs of its previous attempts to master search?
Voice may already be a growing trend in search marketing, but the fact that it was the talk of the town at Search Leeds recently suggests that this is something that brands can no longer ignore.