Voice may already be a growing trend in search marketing, but the fact that it was the talk of the town at Search Leeds recently suggests that this is something that brands can no longer ignore.
How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online.
The Stickyeyes Consumer Finance Intelligence Report took a detailed look at the state of the search market in consumer banking and finance. Here, we summarise 40 pages of insight into five key takeaways.
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
We look at five mistakes that can be easily avoided when designing your site with SEO in mind.
As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.
We’ve survived a week of ‘Mobilegeddon’, but what has the damage been so far? Not as much as you might have thought, but there are already some big lessons.
Google has just published an update to its Search Quality Guidelines. The bad news? It’s a 160 page document. The good news? We’ve picked out the big changes so you don’t have to.
For all the strategy that you can come up with, for all the great ideas and content that you create, SEO doesn't work without sound foundations. Here's how to make sure that yours can take the weight of expectation.