Backlink Auditing

A robust hybrid algorithmic/manual approach to backlink auditing

Search Engine Optimisation

The importance of a Good Link Profile

Links have long been, and continue to be, an important search engine ranking factor, but just as it is important in the modern SEO landscape to adopt a creative content-led approach that encourages relevant, authoritative & trustworthy inbound links, it is equally important to review and assess your link profile to ensure there is nothing that could have a negative impact on your performance.

Approaches to link building have changed significantly in the last 5-10 years and links might be inherent in your link profile that Google would deem to be manipulative and in violation of their webmaster guidelines. If left unaddressed these can lead to an algorithmic or manual action penalty, often causing significant loss of organic rankings and search visibility, and taking considerable time, effort & resource to recover from.

Accurate Link Auditing for a Clean Link Profile

At Stickyeyes, we understand the importance of accurately & efficiently identifying bad links in order to remove or disavow them and avoid such negative ramifications.

That’s why we’ve developed our own proprietary link analysis tool to compile multitudes of third party data that feeds into an intelligent algorithmic scoring process. This allows us to more efficiently assess any size of backlink profile and accurately identify issues and level of risk associated with each link and site in line with Google’s webmaster guidelines and current backlink assessment techniques.

This avoids the need to review links manually on a large scale, which aside from being inefficient can sometimes lead to oversights of problematic links, or incorrectly classified “bad links” causing unnecessary loss of authority.

As advanced as our proprietary technology is there remain instances where manual assessment is required.

Our in-house SEO specialists have years of experience with manually assessing and classifying links and where required will apply a manual risk rating to combine with the algorithmic risk scores; thus providing a comprehensive and accurate risk profile for each link, allowing us to classify which links are safe and which should be targeted for removal or disavowed.

Proven Link Audit Approach

Our hybrid algorithmic/manual approach to link auditing offers highly accurate and efficient results; with the combination of our cutting edge link audit analysis technology and the knowledge of our in-house experts yielding the insight needed to clean up your link profile in line with Google’s guidelines.

We have successfully supported thousands of sites with link auditing using this approach since Google launched its Penguin algorithm update in 2012, helping them avoid, or leading to their recovery from, penalisation, including a number of prominent global brands. Read our penalty removal case study to find out more.

Not sure if your site is affected or at risk? Get in touch with one of our team today so we can ensure your backlink profile conforms to Google’s guidelines.

Making big strides for On Stride Financial

Achieving immediate success in one of the most competitive markets search engine markets in the world.

View this case study