Links have long been, and continue to be, an important search engine ranking factor, but just as it is important in the modern SEO landscape to adopt a creative content-led approach that encourages relevant, authoritative & trustworthy inbound links, it is equally important to review and assess your link profile to ensure there is nothing that could have a negative impact on your performance.

Approaches to link building have changed significantly in the last 5-10 years and links might be inherent in your link profile that Google would deem to be manipulative and in violation of their webmaster guidelines. If left unaddressed these can lead to an algorithmic or manual action penalty, often causing significant loss of organic rankings and search visibility, and taking considerable time, effort & resource to recover from.

Full width Image

Proven link audit approach

Our hybrid algorithmic/manual approach to link auditing offers highly accurate and efficient results; with the combination of our cutting edge link audit analysis technology and the knowledge of our in-house experts yielding the insight needed to clean up your link profile in line with Google’s guidelines.

We have successfully supported thousands of sites with link auditing using this approach since Google launched its Penguin algorithm update in 2012, helping them avoid, or leading to their recovery from, penalisation, including a number of prominent global brands. Read our penalty removal case study to find out more.

Not sure if your site is affected or at risk? Get in touch with one of our team today so we can ensure your backlink profile conforms to Google’s guidelines.