What is Google Panda
Google’s Panda algorithm was first rolled out in February 2011, cracking down on what Google considered to be poor quality, thin or duplicate content. Panda sent out a clear message that if you wanted to rank in Google, you had to be producing original and engaging content.
After many tweaks and updates over the last few years Google were satisfied with the results and recently merged this algorithm into its main algorithm making your websites content a core ranking signal for Google. A Panda penalty is typically a site-wide penalty even if only a small portion of your website contains content deemed low quality be Google. This means that removing a Google Panda penalty can be difficult if your website contains any amount of low quality, thin or duplicate content.
How we can help you recover from Panda
We want to help you build a website that both users and Search Engines will love. If your website has been around for any length of time then chances are that you will have some content issues that need to be addressed.
This is where we can help. Our team of experts will review your websites content and make a series of recommendations to ensure your website provides the best user experience possible for your visitors. By keeping your users happy will in turn keep Google happy with your website.
Our Google Panda penalty removal & recovery process
The foundation of any Google Panda penalty recovery is a full content audit of your website.
These content audits are to determine the quality of the content currently on you site and those of your competitors. This allows us to identify whether your site is a victim of a direct Panda penalty or is just suffering from a recent update, this also allows us to understand the circumstances behind it.
Using our bespoke content auditing tools, we can highlight the key areas of opportunity and prioritise solutions to restore your original rankings and protect your brand from further updates.
Our content marketing specialists will also recommend a full content plan to ensure that your brand is successful in engaging users through rich, quality content.
If you think you’re website is suffering from a Google Panda penalty or you want to have your website’s content reviewed to ensure it meets Google’s latest Quality Guidelines then get in touch and speak to one of our experts today.