Modernising search reporting

In the modern SEO landscape it is essential to monitor multiple facets of performance to ensure both an understanding of a campaigns impact and to identify key areas of growth.

As SEO campaigns are in effect a multi-discipline marketing campaign, a forward thinking approach to reporting provides an invaluable tool for SEO’s to advise and adapt strategy in both identifying potential missed opportunities and in the detection and mitigation any risk factors.

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A forward thinking approach

At Stickyeyes, we believe that a robust search engine optimisation reporting solution is an essential aspect of a marketing campaign. Using a wide variety of tools, both external and in house, we take a granular approach to deliver insights based on ranking data, acquisition data and engagement metrics.

We report across expansive campaign-specific market representative keyword sets so that we can greater understand both the opportunities available and any challenges a campaign currently faces in ranking performance. Alongside this we track a multitude of metrics from traffic & revenue stats to engagement data and external quality metrics to give a comprehensive overview of a campaign.

Using this data compared against competitors we can ascertain the most effective methods of improving performance across not just search-rankings specifically, but also in enhancing the usability and engagement on site. We consider this approach a key element in delivering tangible and consistent results.

Word class reporting

This granular and future-ready approach is what sets us apart from other agencies, which is why some of the world’s most recognisable international brands trust us with their global digital marketing strategies.

We have delivered international marketing strategies for brands such as Hertz, Staples, Hilton and GlaxoSmithKline, all of which have engaged audiences across multiple territories across Europe, North and South America, and Asia.

Want to find out more? Visit our case studies to see our work.