Why monitor your site's URLs?

Our URL Monitoring Tool gathers, analyses and collates both header and on-page information in order to identify and report on potential issues which could seriously impact search performance, including many that might not be easily identifiable.

We simply push a site’s defined list of core URLs in to the system for monitoring, along with a preferred monitoring frequency (daily, weekly or monthly). Every URL is then continually crawled and analysed within the defined period, giving a top-level summary of issues discovered on both the last crawl and over the last 30 days.

While we’d always recommend monitoring your live URLs, the tool’s feature also allow us to monitor a client’s redirects post migration, indefinitely. Within large international sites we find that URLs are constantly changing, therefore ensuring your 301 redirects are continuously in place is imperative to prevent any authority loss.

Historical page-by-page data

The overriding benefit is that all data is constantly gathered and therefore historic data is immediately accessible to identify issues which may only occur periodically. Additionally, top-level details per URL are available and filterable, allowing speedy identification of the specific URLs where the issues are occurring.

Drilling in to a monitored set of URLs provides immediate insight into where there are potential problems from a number of monitored stats, such as erroneous status codes, non-301 redirects, redirect chains and page content size changes (including exactly what has changed).

Mitigating SEO performance issues

While the system alone pinpoints website issues we’re purposefully looking to spot, there are always issues which require a manual deeper dive. The typical stumbling block in this case is having access to historical data on such a granular level.

Our website monitoring tool provides both stats and the raw data used to derive these, with all the header responses and page source code stored down historically. This gives us a highly detailed snapshot, far superior to Archive.org’s Wayback Machine, for all monitored sites and URLs.