Facebook Live and Twitter Conversational Ads launched

Twitter may have stolen headlines with a mooted increase to 10,000 characters, but there were two other announcements that you might have missed.

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Twitter also rolled out its ‘conversational ads’ format to advertisers, which combines video polls, hashtags and content to provide brands with new calls to action for their audiences.

Facebook meanwhile has also been busy in the first week back, with the launch of Facebook Live. When fully rolled out, this will provide brands with a platform from which to stream live video content.

Video Transcript

Hello and welcome to Digital Minute where this week we’re looking at two new features from social giants Facebook and Twitter.

Enough has been written on Twitter’s announcement that they might be upping character limits so, today, we’re looking at two lesser documented developments which could be useful additions to your digital strategy.

Twitter has started to roll out a new ‘conversational ad’ format to select advertisers. Based on ‘call to action buttons’ it combines video polls, hashtags and content which Twitter claim will “make it even easier for consumers to engage with and then spread a brands campaign message”.

And, over at Facebook, we’re slowly seeing the roll out of ‘Facebook Live’, a way for you to live stream video content whether it’s behind the scenes, how-to’s, Q&A’s or product demos to showcase your knowledge and your fan, follower and customer bases.

Whilst both offerings have yet to be rolled out to the masses, it’s absolutely worth exploring their scope and potential for your brand to communicate with current and potential customers.

Why not hit the ground running by heading over to our blog where you can pick up our free whitepaper, ‘How to drive ROI from social advertising’.

Thanks for watching. I’m Lisa Wisniowski, and that was your Digital Minute.

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