Facebook Live: The Benefits of Live Video

With the average human attention span at an all-time low of a measly 8 seconds, it’s certainly becoming more and more difficult to attract new audiences. What better way to answer queries than in real time, from a real person?

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Video Transcript

Hello and welcome to Digital Minute. This week we’ll be taking a closer look at Facebook Live and whether it is right for your brand.

With the average human attention span at an all-time low of a measly 8 seconds, it’s certainly becoming more and more difficult to attract new audiences.

“Broadcast to the largest audience in the world with the camera in your pocket”, simple right? Here’s some examples of how you and your brand could use live video.

– Promote an upcoming event.
– Host exclusive interviews.
– Let customers see ‘behind the scenes’
– Tease new product launches.
– Run competitions or a topical voting poll

And there are plenty more, it all depends on your offering and what your brand wants to achieve.

OK so this may sound great, but why?

Speed of information is a vital cog in the customer journey, what better way to answer queries than in real time, from a real person?

And the best bit, it’s all available at a relatively small cost, especially when compared to other above the line mediums.

Want to find out more? Head over to our blog where our PR & Social Manager, Phoebe Dixon has pulled together her top tips.

Thanks for watching, I’m Steve Chambers and that was your Digital Minute.




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