Facebook’s local tips and Google raps bad ads

Facebook starts displaying out local tips to mobile users, while Google names and shames more than half a billion ads in its ‘bad ads’ report.

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Facebook’s iPhone app will start showing local tips and recommendations, based on your current location.

Providing potentially massive opportunities for brands, Facebook is going head to head with Foursquare to point out the hot venues in your location. We’ve looked at the implications for brands on the blog.

We also look at the findings of Google’s ‘bad ads’ report, and find out why more than half a billion ads were banned last year.

Video Transcript

Hello, and welcome to Digital Minute, where today we’ll be looking at top tips and bad ads.

Facebook’s iPhone app will start showing local tips and recommendations, based on your current location.

Currently being tested in New York City, you could soon find helpful information that’s been previously shared by friends – like what’s on the menu at the best restaurant in town – at the top of your News Feed.

Unlike Foursquare and Yelp, you don’t need to check in to get these recommendations, so this feature has massive potential for retailers and any other brand with a presence on the High Street.

Google’s ‘Bad Ads’ report was released this week – and the figures are pretty astonishing.

In 2014 Google’s Adwords service disabled more than 524 million bad ads, and banned more than 214,000 advertisers – including harmful or counterfeit goods and malicious software – in 86 languages.

The Trust in Ads group also wiped out 2.5 million ads relating to weight loss scams.

You can find out more about both of these stories on our blog.

“Thanks for watching. I’m Chloe Rushworth, and that was your Digital Minute.”

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