Facebook quietly launched a feature last week that will alert users to events taking place near them – provided it is being run by a page that they like. So if you’re a brand running a local promotional event, your page’s subscribers will get an alert if they’re nearby. It should make life a lot easier for event planners and we've got more detail on the change over on our blog.
We have also looked at the battle of the live streaming apps, and it seems like Periscope has well and truly stolen Meerkat's thunder.
Meerkat might have been the talk of SXSW, but its ranking in the iOS chart fell below the top thousand following the launch of Periscope.
Video Transcript
Hello and welcome to Digital Minute. This week’s edition looks at Facebook’s new feature and the battle for supremacy in live streaming apps.
If you’re a brand hosting local events, Facebook could have made your job much easier.
The social network quietly launched a feature last week that will alert users to events taking place near them – provided it is being run by a page that they like. So if you’re a brand running a local promotional event, your page’s subscribers will get an alert if they’re nearby.
We’ve explored how this could be useful to brands on our blog.
The battle of the live steaming apps is on, and it looks like Periscope has already stolen Meerkat’s thunder.
Meerkat took SXSW by storm in March, having secured $14m of VC funding. But that thunder was well and truly stolen just weeks later, when Periscope was unveiled by Twitter.
Following Periscope’s launch, Meerkat fell outside the top 1,000 in the iOS app store rankings, prompting many who previously championed the app to discuss its demise.
“Thanks for watching. I’m Steve Lee, and that was your Digital Minute.”
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