Google announces Penguin update

Google announced last week that it had updated its Penguin algorithm, but just what does it mean for your search visibility and is it a cause for panic?

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Video Transcript

Hello and welcome to Digital Minute, where we’re taking a closer look at Google’s latest Penguin update.

Google announced last week that it had updated its Penguin algorithm, but just what does it mean for your search visibility and is it a cause for panic?

Stickyeyes data, together with commentary from Google suggests that we haven’t – and won’t – see the sort of significant spikes in volatility that we used to associate with Penguin and Panda updates.

Google described the new version of Penguin as “more granular”, claiming that Penguin will now devalue spam, rather than affecting ranking of the whole site.

The live nature of update will allow Google to detect and penalise bad practice quicker, and reward previously penalised sites that have cleaned up their act.

Essentially, this means that any brands who are currently resolving their legacy link issues should start noticing positive movement straight away, rather than waiting for a manual update.

Why not head over to our blog where we’ve discussed this in a bit more detail.

Is your agency talking to you about Penguin? Find out what they should be telling you with our “Redefining SEO” guide.

Thanks for watching, I’m Michael Hewitt and that was your Digital Minute.



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