Google Panda 4.1 & Facebook launches Atlas

We take a peak at Google’s latest algorithm update, Panda 4.1, and take a closer look at Atlas, the brand new advertising service from Facebook.

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Google have launched their latest algorithm update in Panda 4.1, this is the 27th Panda update in the series. Once again, this update focuses on negatively targeting duplicate content, and promoting, unique engaging information. Although only incremental changes, it is excepted to affect 3-5% of all search queries.

We examine how Google has once again, set brands the challenge of reshaping their business model, over on the blog.

Facebook is launching a new method for controlling their advertising strategies.

Bought last February for $100 million, Atlas, can track users on mobile and tablet as well as on their desktop computer – a bridge that cookies could not previously cross.

By combining user behaviour with the personal info you’ve already supplied to Facebook, soon none of us will be safe from what Atlas chief Erik Johnson calls “people-based marketing”.

We explore what this new platform means for advertisers in our blog.

Video Transcript

Welcome to Digital Minute, We’ve two algorithm updates to explore this week, with Google releasing panda 4.1, and Facebook’s cross device “people-sharing marketing”.

The end of September saw the start of the latest Panda roll out and after 27 Panda updates it shouldn’t come as a surprise that Google loves unique and engaging content.

The latest update is expected to affect between 3 to 5% of search queries, so not as far reaching as May’s last update but significant all the same.

We examine how Google has once again, set brands the challenge of reshaping their business model, over on the blog.

We could soon see the internet cookie crumble,

Bought by Facebook last February for $100 million, Atlas, can track users on mobile and tablet as well as on their desktop computer – a bridge that cookies could not previously cross.

We explore what this new platform means for advertisers, over on our blog.

Thanks for watching. I’m Phil Kissane, and that was your, digital minute.

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