Instagram opens up to advertisers

Instagram is opening itself up to advertisers with the launch of a new API. But before you hand over your budget, there are a few things you should know.

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Instagram has finally opened itself up to potential advertisers, after it activated a new API that will allow more brands to start scheduling sponsored content campaigns.

Whilst sponsored content had been reserved for big brands with a reported $50,000 minumum spend, Instagram has now opened itself up for more brands to start reaching out to users of the photo sharing site.

But should brands start racing towards Instagram with their ad budgets? We have explored just what the changes mean over on our blog.

You can also sign-up for our forthcoming Social Media Advertising Report, which will explain just what it takes to succeed with social media advertising and content distribution.

Video Transcript

Hello and welcome to Digital Minute. This week, it’s all about Instagram’s decision to open the floodgates for sponsored content.

Brands are now joining the clamour to get their content sponsored on Instagram, after the photo sharing site finally opened itself up to advertisers.

Previously, ads were reserved purely for big brands working in partnership with Instagram but last week it turned on an API to allow almost any advertiser schedule sponsored campaigns.

The announcement comes after claims that Instagram will overtake Twitter and Google to become the dominant mobile ad platform by 2017 – with predicted revenues of more than 2.8 billion dollars.

So, the big question; should your brand race to Instagram with your ad budget in hand?

We’ve explored what this decision means for would-be advertisers over on our blog, and you can also sign-up to receive a copy of our forthcoming Social Media advertising report – which will highlight just what it takes to succeed with social advertising and content distribution.

Thanks for watching. I’m Matthew Shields, and that was your Digital Minute.

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