LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’, but can it solve the network's challenge of balancing the privacy of users with the demands of advertisers?
Video Transcript
Hello and welcome to Digital Minute. This week we are looking at a new ad targeting feature from LinkedIn.
LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’.
The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers.
With LinkedIn now having more than 414 million members worldwide, the platform is looking for ways to make it easier for advertisers to find the people that they want to attract, in the hope of sparking an interest from B2B marketers.
Account Targeting is only available for Sponsored Updates and Sponsored InMail at present, but reports are circulating that suggests that there are plans to extend this into the platforms self-serve ads tool in the future.
With social advertising now a huge issue for digital marketers, we have a free guide - ‘How to drive ROI from social advertising’ – that you can download by clicking here.
Thanks for watching. I’m Vincent Krasauskas, and that was your Digital Minute.
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