Hello and welcome to Digital Minute. This week we’re taking a look at programmatic advertising.
Programmatic advertising is the hot topic in digital at the moment, but nobody seems to know why.Essentially, programmatic allows advertisers to automatically purchase ad inventory based on their objectives, what their audience want and where their audience are.
The advantages? Well for one, buying ad space becomes a less time consuming task while also allowing for a much more intelligent targeted approach.Based on such factors as; purchasing patterns, browsing habits, engagement and loyalty, brands can now target users individually.
The Dubai based airline Emirates has recently announced plans for a ‘world first’ programmatic video campaign.The international carrier is looking to elevate their economy class offering through sophisticated ‘stories’ that will portray the travel experiences to individual consumers.
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