The early lessons from #Mobilegeddon

Google’s mobile friendly update rolled out over a week ago, but we’re still waiting for a major change. We have, however, seen some early lessons.

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Google’s mobile friendly update has been with us for just over a week and, whilst we’re still waiting for that big game-changing moment, we haven’t really seen too much change in the search results so far.

We have however seen some early lessons from the Google update, and some big brands have been impacted so far.

Digital Minute explores the early fall-out from ‘Mobilegeddon’ and explains the lessons that the likes of British Airways, The AA, Barclays and Next need to learn.

Video Transcript

Hello and welcome to Digital Minute, where we’re looking at the early lessons from week one of ‘Mobilegeddon’.

Google’s mobile update is finally with us and, to be honest, we haven’t yet seen the sort of chaos that a lot of people were predicting.

In fact, very little seems to have changed in the first week, but the update is still rolling out.

But whilst we haven’t had any major casualties, there are some very early lessons that are already coming out of Google’s update – and some big brands have been affected.

Stickyeyes’ own data has revealed some notable ranking drops for British Airways, Barclays and The AA amongst others, despite the fact that they all have mobile friendly sites. That’s because whilst their home pages are mobile friendly, individual landing pages don’t render correctly on mobiles.

We’ve also seen other brands suffer visibility drops for some fundamental technical reasons, with both Next and DFS catching our attention in the first week since the launch date.

We’ve got a full analysis of our findings, as well as the early lessons from Mobilegeddon, over at

Thanks for watching. I’m Michael Hewitt and that was your Digital Minute.

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