An Expert Opinion


Asking the experts to guide Motors customers to the perfect car


The Brief

Buying a used car can be a daunting prospect. Motors wanted to change that.

We wanted to challenge some of the misconceptions about used car buying, whether that was expensive finance deals, unscrupulous salesmen or overly technical jargon. To do this, we would ask experts from the motor industry to share their tricks of the trade, giving Motors customers expert advice on the dos and don’ts of car buying.

The Result

We recruited leading figures from some of the UK’s biggest used car retailers, inviting them to film their tips and tricks to getting a better deal on a used car.

Using a single interview format, we handled all stages of production, distribution and promotion, including paid content distribution.

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