Pure Collection wanted to increase brand awareness and attract new customers.
Research revealed more Pure Collection customers were shopping online. And that the brand didn’t solely attract 35+ year-old women – it also appealed to 20+ year olds.
First, a PR strategy to attract a wider audience. We needed to engage everyone, without alienating anyone. So we carefully crafted brand guidelines, creating a tone of voice all women could relate to.
To attract new customers, we needed to drive more traffic to Pure Collection’s website by improving their SEO profile.
So, we spread the word. Starting with traditional news releases, we then engaged influential bloggers. Using our unique community, Best British Bloggers, we connected Pure Collection with personal stylists, fashion writers and female communities.
165 pieces of quality coverage later, our combined approach of traditional PR with innovative online techniques achieved great success for Pure Collection.
With so many achievements to mention, here are some highlights:
- Daily brand mentions up from 5 to 25
- 174% more new visitors
- 33% more page views
- 5% lower bounce rate
- 88% increase in referrals
- 29% more transactions
- 14% more revenue