This week, we’re talking SEO migrations at BrightonSEO. Senior SEO Lead Richard Hird takes to the virtual stage, and here’s why you should join us.
Website migrations play a crucial role in SEO.
Transferring to a new site or platform? Refreshing your design? Introducing new pages or security features? At some point in any of those processes, SEO migration is likely to become a consideration.
An effectively deployed migration is about ensuring that, as far as both users and search engines are concerned, those changes still lead to a seamless pathway and experience. Whilst you may be moving content around and putting pages in different directories, users and search engines should still be able to find that content.
Which means that migrations are (or should be) a consideration in more projects than you might perhaps think. So often I see examples of site updates that don’t necessarily consider the SEO implications, resulting in broken links, poor user experience and a detrimental impact on rankings.
If this sounds like a familiar problem, this presentation will help you to get that point across.
When migrations go wrong, they get very expensive.
The goal of a successful migration should be to not just maintain a site’s organic visibility, but to provide a seamless transition that provides a platform for future organic growth. When search migrations go wrong, search visibility can go south very, very quickly. That has implications for your ecommerce performance and your ecommerce performance.
Many brands go through migration projects, only to see their search visibility fall and then, struggle to recover to previous levels and more often than not, this is the result of poor strategic planning and tactical deployment.
Our session will explain the common pitfalls that many SEO’s come across, ensuring that you can deploy a successful migration project.
You’ll get strategic and tactical advice to avoid those big pitfalls.
We’ll do that by providing you with a full walk-through of the ideal SEO migration project, from pre-planning and preparation, all the way through to migration day itself and the post-migration analysis and review.
That process will cover both strategic and tactical aspects, ensuring that you are taking on a migration project for the right reasons, that you have everything covered in order to deliver a successful migration and, crucially, that you can measure the effectiveness of your migration.
We’ll share our experience of site migration projects of all sizes – from SME to enterprise ecommerce.
In detailing that process, we’ll put the stages into context using our previous experience and case studies of migration projects, covering small and medium enterprise migrations, all the way through to large enterprise ecommerce projects.
The fundamentals that I discuss in the session is completely scalable, making it applicable to sites and projects of all sizes.
If those challenges or concerns sound familiar to you, or if you’re facing a migration of your own, join my session at 10:35 on Friday 26 March, using a free live ticket to BrightonSEO and sign-up to Website Migration 101 (not 404).