Digital marketing for the iGaming sector
As search engines and consumer behaviour in this sector have evolved, it is now more important than ever to build multi-discipline search marketing strategies that capture the attention of the right audiences across multiple different channels, devices and key behavioural triggers.
Stickyeyes has been at the forefront of delivering these strategies for brands across this sector, ensuring that they are engaging with the right audiences with remarkable content, building authority and relevancy in a way that delivers sustainable search visibility, ensuring that brands are delivering the best possible user experience with their technical architecture, and acquiring new depositing players through cost-effective paid media campaigns.
Strategy led by experience, insight and technology
Our strategies are backed by award-winning experience, unique technology and data-led insight.
We have worked with some of the biggest names in the iGaming sector, helping them to make sense of digital and search, adapting their approach and putting them in position to make their investment in digital work harder.
But above all, we understand the unique challenges facing the iGaming sector. We understand that it is a highly competitive, highly regulated and highly scrutinised sector, which is why we develop much more holistic strategies that are not only effective, but also sustainable for the long term.
What we offer
SEO in iGaming
The building blocks of successful search marketing. Our SEO specialists ensure that your digital presence is fully optimised for long-term success in search.
Content Marketing in iGaming
Creative solutions with tangible returns on investment. It’s how we use remarkable content to engage audiences, build reputation and put your brand in the spotlight.
PR & Outreach in iGaming
Putting your brand in the spotlight, earning high quality referrals and building your search visibility.
PPC and Biddable Media in iGaming
Reach more of the audiences that you want to reach, and less of the ones that you don’t. Our approach to biddable is digital advertising, but smarter.
Design, Development and UX
Bringing your digital presence to life, making it work harder.
iGaming SEO Tracker
We’ve been providing monthly data analysis and commentary to EGR for the past five years. Keep up to date with our overview posts each month covering racing, bingo, casino, poker, slots, and football.
iGaming SEO Tracker: Brands jostle for ‘online casino’ top spot but Grosvenor winning
Our analysis of the online casino market sees quite some change at the top. We take a look at 353 of the most commercially important non-brand keywords in the space as part of our monthly series on SEO visibility in iGaming.
iGaming SEO Tracker: Which bookmakers are leading the field prior to Cheltenham?
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.