Helping you to get more from paid search marketing

As audiences become more connected and as the way they search for brands and products, reaching those audiences with the right creative at the right time has become an increasing challenge. Whilst new channels and technologies have given brands more mediums and platforms to reach their audiences, it can be difficult for brands to knowing where to invest for the greatest effect.

Our approach to paid search is about ensuring that your ad spend works harder. We do this by optimising strategies and campaigns to minimise waste, capitalise on opportunities and to use the right platform and creative for each and every click.

Trust your paid search strategy with a Google Premier Partner

When it comes to search advertising, we’ve got the track record that speaks volumes. We’re a Google Premier Partner, with every single one of our paid search team certified for search advertising and shopping advertising. That means that we understand the platforms and that we know how to make each one of them work as hard as possible.

We also have our own unique suite of tools to help us make your investment work harder. We use these tools to optimise your campaigns, to find new opportunities and to better integrate paid and organic search marketing into a much more holistic, efficient and effective strategy.

The tools of our trade.

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Equilibrium

AI bid adjustment based on SEO performance and strategic objectives.

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Defender

Optimise paid search with dynamic insights into  your marketplace.

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Pinpoint

Harness big data to generate rounded insights into your digital audience.

What we offer

PPC Strategy & Campaign Management

End-to-end management of your paid search strategy.

Mobile Advertising

Optimising your paid search strategy for any device.

Google Shopping (Google CSS) Advertising

Putting your products in the right place with Google Shopping ads.

Cross-channel reporting

Uncovering the full impact of your campaign with cross-channel reporting.

Integrated search engine marketing strategy

Strategies that combining paid and organic search for greater effect.

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Search Engine Optimisation (SEO)

Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands

As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.

Jul 11th 2019

by Sarah Barker

Search Engine Optimisation (SEO)

The 'One Search' approach: How to combine your organic and paid strategies for greater effect.

Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.

Jun 20th 2019

by Lisa Wisniowski

In Conversation

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.

Aug 29th 2019

by Sarah Barker

News

Optimising your PPC ads to make the most of Google’s mobile SERP update

Google has unveiled a new look for their mobile search results page which puts a website’s branding “front and centre”. Tom Clough, Biddable Media Lead, looks at what impact this could have on the performance of your PPC campaigns and what you need to do to maximise the opportunity.

Jul 18th 2019

by Tom Clough

Friday Five

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

Search Engine Optimisation (SEO)

Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands

As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.

Jul 11th 2019

by Sarah Barker

Blog

How breaking down the barrier between organic and paid helps you to get more from your agencies

How breaking down the silos that keep organic and paid search apart can help you to encourage the right behaviours from your agencies and generate greater return on investment.

Jan 24th 2019

by Michael Hewitt

Friday Five

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

News

Optimising your PPC ads to make the most of Google’s mobile SERP update

Google has unveiled a new look for their mobile search results page which puts a website’s branding “front and centre”. Tom Clough, Biddable Media Lead, looks at what impact this could have on the performance of your PPC campaigns and what you need to do to maximise the opportunity.

Jul 18th 2019

by Tom Clough

Webinar

Webinar: Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI

Join our webinar, in conjunction with Smart Insights, on Wednesday 30th January 2019 at 10am (GMT) and find out why splitting paid and organic search isn't delivering the best returns for your brand.

Jan 22nd 2019

by Lisa Wisniowski

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