Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.

There are many inefficiencies in the way in which many brands approach search marketing. Separate budgets and teams for SEO and for paid search channels leads to mis-placed resources, mis-used budgets and under-realised potential.

Our ‘One Search’ approach is a different way. It’s an approach that maximises your investment by combining organic and paid search for maximum effect. It uses your resources to get the most from both channels, instead of having them competing with each other.

  • search

    Holistic search marketing

    How you can generate more for less with a holistic approach to search marketing.

  • money

    Advertising spend

    How, by combining organic and paid search, you can use your ad spend more effectively and prioritise your efforts in SEO.

  • rocket

    New approaches

    How you can forge a new approach and culture towards search marketing in your organisation.

  • target-people

    Audience-focused

    What impact this more intelligent, audience-focused approach can have on your organisation.

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About this whitepaper

One Search is an approach that maximises your investment by combining organic and paid search for maximum effect.

Our new whitepaper discusses:

  • How you can generate more for less with an all-encompassing approach to search marketing.
  • How, by combining organic and paid search, you can use your ad spend more effectively and prioritise your efforts in SEO.
  • What impact this more intelligent, audience-focused approach can have on your organisation.

Download it now Download our whitepaper now