Making your products more visible where people actually buy products
Online marketplaces have become the go-to platform for consumers looking to make product purchases online. E-commerce platforms such as Amazon, eBay, Rakuten and Alibaba have overtaken traditional search engines for product-related search queries and they have become a key battleground for retail brands.
Marketplace optimisation (MPO) is about making your products more visible on those marketplaces and e-commerce platforms. Much like SEO is about making brands visible for the right keywords on search engines, MPO is about making products visible for the right keywords in the places that people are actually transacting online. The principle is the same, but the rules are very different
New platforms, same proven strategy
When it comes to MPO, we apply the same principles that we do with every search optimisation strategy. That starts by understanding the audiences that you want to attract, the way they search for products and what they are searching for.
With that insight, we deploy a range of tactics and techniques to make your priority products more visible for those important keyword terms.
The tools of our trade
Leverage game-changing relevancy insights with SCOT.
Unlock big wins through a data-led approach to keyword strategy.
Harness big data to generate rounded insights into your digital audience.
Enhance local presence with District, the local search management tool.
What we offer
- Marketplace Optimisation (MPO).
- Audience Insights.
- E-commerce strategy.