Making your products more visible where people actually buy products

Online marketplaces have become the go-to platform for consumers looking to make product purchases online. E-commerce platforms such as Amazon, eBay, Rakuten and Alibaba have overtaken traditional search engines for product-related search queries and they have become a key battleground for retail brands.

Marketplace optimisation (MPO) is about making your products more visible on those marketplaces and e-commerce platforms. Much like SEO is about making brands visible for the right keywords on search engines, MPO is about making products visible for the right keywords in the places that people are actually transacting online. The principle is the same, but the rules are very different

New platforms, same proven strategy

When it comes to MPO, we apply the same principles that we do with every search optimisation strategy. That starts by understanding the audiences that you want to attract, the way they search for products and what they are searching for.

With that insight, we deploy a range of tactics and techniques to make your priority products more visible for those important keyword terms.

The tools of our trade

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SCOT

Leverage game-changing relevancy insights with SCOT.

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KIT

Unlock big wins through a data-led approach to keyword strategy.

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Pinpoint

Harness big data to generate rounded insights into your digital audience.

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District

Enhance local presence with District, the local search management tool.

What we offer

Marketplace Optimisation (MPO)

Strategies that get your products found on e-commerce marketplaces.

Audience Insights

Understanding your audiences, how they behave and how they find your products.

E-commerce strategy

Making your investment in e-commerce work harder.

Want to know more?

Get in touch