Marketing automation is about using data and insight to keep your audiences engaged throughout the customer journey. It’s about using technology to deliver the right content to individuals at the right time. It’s about delivering highly personalised content to make your sales and marketing process much more effective.

Your audiences are increasingly demanding more relevant, personalised content as part of their buying journey, and marketing automation can help you to deliver precisely that.

We have helped brands in a wide range of B2B and B2C markets to design, create and deploy a marketing automation strategy that picks up on the right data, behavioural cues and demographic profiling to deliver the right content in real-time, creating much better conversations between you and your audiences.

And all of this means that we free marketers to do more of what they do best – less of the repetition, administrative tasks, and more of the big thinking that makes the real difference.

We’re specialists in marketing automation platforms.

We can work with your existing software infrastructure, or work with you to develop a new, automation software solution that nurtures your sales leads and integrates seamlessly with your wider sales and marketing operation.

Our marketing automation and email marketing consultants have experience of all of the key software solutions. This includes Salesforce and Salesforce Pardot, Marketo, Microsoft Dynamics Hubspot & Hubspot CRM, Eloqua and many others.

What we're saying about marketing automation

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How to make your digital lead generation process work harder for you

Get more from your investment in lead generation, marketing automation and B2B social media marketing with our free guides. First presented at the 2019 B2B Marketing Expo, these slide decks will take you through the key considerations of effective lead generation, sales nurturing, content marketing and social media advertising. 

Apr 5th 2019

by Michael Hewitt

Three key stages of successful marketing automation

How to ensure that your marketing automation strategy is effectively generating leads, nurturing prospects and engaging audiences - leading to more successful sales and marketing in both B2B and B2C. 

Aug 30th 2018

by Michael Hewitt

Intelligence

Why marketers have nothing to fear from the rise of marketing automation

Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.

Sep 26th 2018

by Michael Hewitt

Insights

How to choose the right CRM system

Marketing automation and eCRM systems are becoming major discussion points in both B2B and B2C marketing, but how do you pick the right system to help you achieve your marketing objectives? 

Jun 27th 2018

by Emma Dixon

Friday Five

Five questions you need to ask to improve your CRM and marketing automation strategy

Just how do you make sure that your eCRM and marketing automation strategy is delivering the insight, the intelligence and the sales leads that you need?

Stickyeyes' CRM manager Jasmine Kendal takes you through the five key questions that you need to ask to make sure that your eCRM strategy is delivering the content that your audiences crave, as well as the leads and opportunities that your sales team demand.

Jun 21st 2019

by Jasmine Kendal

Intelligence

Email isn’t dead, but the expectations of audiences means we need to rethink our relationship with data

Audiences are expecting more personalised and more tailored communications from brands and email marketing. But in order to meed those demands, we need to seriously rethink our approach to data.

Sep 26th 2018

by Liam Brake

Intelligence

Why marketers have nothing to fear from the rise of marketing automation

Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.

Sep 26th 2018

by Michael Hewitt

Insights

How to choose the right CRM system

Marketing automation and eCRM systems are becoming major discussion points in both B2B and B2C marketing, but how do you pick the right system to help you achieve your marketing objectives? 

Jun 27th 2018

by Emma Dixon

Digital Minute

Google focuses on MarTech to boost AdTech AI ambitions

Does Google's decision to strengthen its partnership with the marketing automation tool Marketo signal another big step to improve its AI and AdTech abilities? Digital Minute takes a look.

Sep 5th 2017

by Michael Hewitt

Content Marketing

Getting it right with B2B and B2C email campaigns

B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.

Aug 1st 2017

by Emma Dixon

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