Intelligent marketing automation that keeps your audiences engaged
Marketing automation is about keeping your audiences engaged with your brand and your message, as you look to nurture your sales leads towards a conversion. But it isn’t as simple as just hitting a button and waiting for the sales enquiries to come flooding in.
As more and more of your competitors try to engage with your audience, it gets harder and harder to hit your potential customers with precisely the right message, at precisely the right time.
That’s what our marketing automation solution is all about.
We work with you to understand your customer journey and your sales pipeline, to identify where the opportunities lie, and to develop the optimal content assets for each stage of the process.
With the assets in place, we deploy an automation strategy that engages your sales leads at precisely the right moment.
Active campaign management
From setting your objectives through to deployment and measurement, we actively manage each and every aspect of your campaign, allowing us to test and refine elements in real time.
It means that we can make decisions on content and email design based on the results of thorough A/B testing, that our email sequencing is refined for optimal engagement, and that we addresses any areas for improvement at the earliest opportunity.
And of course, we ensure that your campaign is driving your sales pipeline, helping you to realise your return on investment.
Specialists in automation software
We can work with your existing software infrastructure, or work with you to develop a new, automation software solution that nurtures your sales leads and integrates seamlessly with your wider sales and marketing operation.
Our marketing automation and email marketing consultants have experience of all of the key software solutions. This includes Salesforce and Saleforce Pardot, Marketo, Microsoft Dynamics Hubspot & Hubspot CRM, Eloqua and many others.