Intelligent real-time media bidding

There are more and more opportunities to buy digital media in real time. The challenge is knowing which media to buy and what to invest in it.

Biddable media is about making those connections with highly targeted audiences in real time, using data-led creative to understand just who your audiences are, where they are in the customer journey and just what they are worth to your brand.

Our biddable media approach is about combining that data with the right creative and the right channel to target those valuable audiences at precisely the right time. We use a wide range of behavioural influences, everything from brand awareness to local weather, to develop a dynamic and holistic biddable media strategy that makes your ad spend work harder.

We have a proven track record when it comes to biddable media strategies. To start, we’re a Google Premier Partner that’s certified for display advertising, mobile advertising and video advertising. That means that we understand how to use those channels for maximum effect.

But it goes much further than that. We integrate every appropriate channel and platform into your biddable media strategy, ensuring that your brand is active where your audiences are active, for optimum reach.

And by combining biddable media strategy with your organic search performance, we can develop a fully holistic strategy. Nothing is done in isolation, and that’s the key difference.

The tools of our trade.

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Equilibrium

AI bid adjustment based on SEO performance and strategic objectives.

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Defender

Optimise paid search with dynamic insights into  your marketplace.

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Pinpoint

Harness big data to generate rounded insights into your digital audience.

What we offer

What we're saying about biddable media

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Search Engine Optimisation (SEO)

The 'One Search' approach: How to combine your organic and paid strategies for greater effect.

Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.

Jun 20th 2019

by Lisa Wisniowski

Events

Combining your organic & paid strategies for greater effect - Search Leeds 2019

Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing. 

Jul 25th 2019

by Sarah Barker

In Conversation

How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.

In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.

Nov 3rd 2020

by Sarah Barker

Friday Five

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

Pay-Per-Click (PPC)

Why Black Friday retailers need to ditch the short-term thinking

Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.

Aug 30th 2019

by Sarah Barker

Search Engine Optimisation (SEO)

The 'One Search' approach: How to combine your organic and paid strategies for greater effect.

Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.

Jun 20th 2019

by Lisa Wisniowski

Social Media

Five stages of successful social media advertising

How is your brand making the most of the power of social media advertising, and how do you grow, engage and convert your audiences via social media?

Nov 29th 2017

by Michael Hewitt

Pay-Per-Click (PPC)

Why ecommerce brands need a clear mission for their Black Friday strategy

As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.

Aug 29th 2019

by Sarah Barker

Events

Combining your organic & paid strategies for greater effect - Search Leeds 2019

Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing. 

Jul 25th 2019

by Sarah Barker

Pay-Per-Click (PPC)

Why Black Friday retailers need to ditch the short-term thinking

Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.

Aug 30th 2019

by Sarah Barker

News

Optimising your PPC ads to make the most of Google’s mobile SERP update

Google has unveiled a new look for their mobile search results page which puts a website’s branding “front and centre”. Tom Clough, Biddable Media Lead, looks at what impact this could have on the performance of your PPC campaigns and what you need to do to maximise the opportunity.

Jul 18th 2019

by Tom Clough

Friday Five

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

Norton Finance

A complete brand redesign, new USPs, extensive user experience testing and a brand new website to help drive SEO visibility and maximise PPC investment.

Aug 29th 2017
Events

Combining your organic & paid strategies for greater effect - Search Leeds 2019

Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing. 

Jul 25th 2019

by Sarah Barker

In Conversation

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.  

Aug 29th 2019

by Sarah Barker

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