Search marketing that works in the real world, not in silos

Search marketing isn’t about silos and spreadsheet columns. It’s about people. It’s about being in the right place, at the right time and connecting with the audiences that matter to you.

Our approach is about making those connections seamless, efficient and powerful. It’s about ensuring that your brand is where you need to be whilst minimising what it costs to be there.

We do that by taking a much more connected approach to search marketing. By combining paid search and organic search into one, holistic approach, it means that your strategy adapts to the changing nature of the search results and the audiences you want to reach.

What does that mean in simple terms? It means that we can automatically change our approach to respond to the search environment. It means that we you don’t have to pay for traffic when you don’t need to, whilst investing more in areas where it would deliver a greater return.

It’s seamless, efficient and powerful search strategy.

How it works

1-tools

Data & Analysis

Our bespoke tools constantly monitor the search results to understand your position in the market.

2-reduce-spend

Optimise

Where your position is strong, we automatically reduce your paid search spend, so you aren’t paying for traffic that you don’t need to. When you need more visibility in the amrket, we’ll adjust the budget accordingly to get you where you need to be.

3-analyse

Finding opportunity

Our tools analyse important keyword terms and, where we believe that there is an opportunity, we increase spend to make sure that your brand is visible to those key audiences.

4-monitor

Monitor & Refine

We continuously monitor to ensure that your organic and paid approach is working in perfect harmony.

What we offer

  • Search Engine Optimisation (SEO)

    A award-winning approach to SEO. Insightfully creative search marketing strategies that put your brand in the spotlight.

  • Paid Search (PPC)

    A smarter, integrated approach to PPC advertising that's focused on performance.

  • Marketplace Optimisation (MPO)

    The new battleground in ecommerce search. Our strategy is about making your products prominent in the places people are looking for them.

The tools of our trade.

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Roadmap

Unlock unparalleled insights into the Google search algorithm.

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SCOT

Leverage game-changing relevancy insights with SCOT.

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KIT

Unlock big wins through a data-led approach to keyword strategy.

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Pinpoint

Harness big data to generate rounded insights into your digital audience.

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Defender

Optimise paid search with dynamic insights into  your marketplace.

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Audit

Make robust decisions with algorithmic insights into link profile health.

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Equilibrium

AI bid adjustment based on SEO performance and strategic objectives.

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District

Enhance local presence with District, the local search management tool.

What we're saying about search marketing

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Pay-Per-Click (PPC)

The big stories from Google Marketing Live 2019 [Video]

Just what were the big stories from Google Marketing Live 2019? We summarise the things that got us talking.

May 15th 2019

by Sarah Barker

Search Engine Optimisation (SEO)

Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands

As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.

Jul 11th 2019

by Sarah Barker

Search Engine Optimisation (SEO)

Why brands have lost visibility at the hands of Google’s EAT update

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Aug 16th 2018

by Jack Nottidge

Blog

How breaking down the barrier between organic and paid helps you to get more from your agencies

How breaking down the silos that keep organic and paid search apart can help you to encourage the right behaviours from your agencies and generate greater return on investment.

Jan 24th 2019

by Michael Hewitt

Digital Minute

Unpicking Google’s Voice Search Guidelines

Google released its latest guidelines for voice search just before the Christmas break and there is plenty for digital marketers to get their heads around.

Jan 9th 2018

by Lisa Wisniowski

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