Webinar: Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI

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Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

In this practical webinar, we’ll show you how you can create a ‘channel agnostic’ approach to digital to help you drive efficiency and generate a greater return on investment by:

Revisiting your agency relationships;
Reviewing your use of targeting and data; and
Considering the most effective way to report on success

Who doesn’t want more for less?

When and where?

Wednesday 30th January 2019 10-10.45am (GMT)

Meet our presenter

Mike McDougall, Organic Search Director, Stickyeyes

With a decade and a half of experience in search, Mike is uniquely placed to help our current crop of clients spread their wings in search. As Organic Search Director, he’s keen to ensure that what we deliver is absolutely best in class.

He’s previously overseen continent-spanning accounts and built the foundations for long-term relationships with a variety of our existing clients.