Understanding challenges, delivering solutions

Having worked with iGaming brands across the world, we understand the difficulties facing brands in this sector when it comes to optimising their technical foundations for organic search visibility.

Complicated content management systems and platforms have historically been something of a barrier to organic visibility and, as search algorithms have changed over time, these systems have not always been quick to respond and adapt to those changes.

We have helped these iGaming brands to overcome these challenges, helping them to optimise their technical infrastructure and site architecture, deploy content across their own properties, and to enhance their organic search visibility with bespoke technical solutions.

A creative approach to technical SEO

We have done this by taking a creative approach to optimising technical infrastructure, helping marketers to build the business case to force through development and technical changes that don’t have an adverse impact on existing operations and stakeholder priorities.

This has included addressing key barriers to ranking, including link canonicalization and internal linking, geo-targeting optimisation, mobile usability testing and user experience optimisation, page speed testing, as well as tacking challenges such as duplicate content and content optimisation.

Supporting digital transformation

We have also supported several leading brands with complex digital transformation projects. This has included supporting a major UK operator on a complex platform migration as well as supporting several other major operators in this industry on website migration projects to both maintain and build organic visibility throughout the process.

This knowledge of the unique technical infrastructure, platform and CMS challenges faced by the iGaming sector makes us the perfect digital partner.

An extension of your team

We’re an agency that likes to get hands-on. Sometimes, that means getting that little bit closer to our clients.

Whether it is resources and talent that you need on board or a full strategic review of your digital strategy, we can support with an innovative approach that embeds our specialists within your organisation.

We have helped brands in the iGaming sector to fill short-term skills and resource gaps, placed our team in organisations to lead significant technical projects, supported them in driving efficiency and getting their strategy implementation moving.

Whether it is providing interim support for short-term projects, through to long-term strategic partnerships, our approach is about embedding the right talent into the right roles within your organisation to help you get the most from your investment in digital.

How we did it for...

Find out how we helped Gala Casino to create – and make some noise – about the world’s coolest casino, using creative content and outreach to brand authority and awareness.

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