Black Friday and Cyber Monday represent the biggest period for ecommerce brands to drive sales, but they also present the biggest challenges to your digital strategy. In order to manage rising ad costs across paid search, social media advertising and Google Shopping, you need a focused strategy that had clear objectives at its heart.
Get the latest insight on developing and refining your Black Friday and Cyber Monday ecommerce strategy from our specialist retail team and, if you’d like us to help your brand, please get in touch.
How retail brands were able to dominate the search results in Cyber Week
The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?
How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
Is gift wrapping the key to success in a ‘locked down’ Christmas?
As lockdown forces consumers to commence their festive shopping online, could gift-wrapping be the value-add that beats the lockdown?
Retailers show restraint, but Black Friday remains a fierce battleground
Black Friday week has grown to be arguably the biggest week in the retail calendar but amid uncertainty on the High Street, retailers seem to taking a much closer look at the bottom line, rather than the headline discount.
Why ecommerce brands need a clear mission for their Black Friday strategy
As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.
How five retailers got their social media strategy right on Black Friday week
Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.
Why Black Friday retailers need to ditch the short-term thinking
Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.
Five techniques for optimising your Google Shopping campaign
Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?