Why Google's increased focus on MarTech is a big step for its artificial intelligence ambitions
As Google increasingly turns to artificial intelligence and machine learning to enhance its advertising platforms, the decision to form a closer relationship with Marketo is an indication that MarTech could provide some crucial insight.
Facebook fixes ‘fat finger’ advertiser frustrations
Facebook has responded to criticism from advertisers about its mobile ads, by introducing a new policy to address the issue of ‘fat fingered’ ad clicks.
How Facebook is trying to win over advertisers with new reporting metrics - and by fixing the ‘fat fingers’ problem
Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.
Facebook focuses on video analytics to attract brand advertisers
Facebook is betting big on video to attract advertisers - and the social network thinks that it has the data to find the perfect formula for engaging those hard-to-reach audiences.
Why Facebook’s video ambitions are a big deal for brand advertisers
Facebook has been investing heavily in video content, believing that it holds the key to help advertisers get their message to hard-to-reach audiences. James Pierechod explains how.
Getting it right with B2B and B2C email campaigns
B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.
Amazon takes control of social communities with Spark
Is Amazon taking back control of it's digital communities? The ecommerce giant is investing in it's own social network, called Spark, and we look at whether this could be the start of ecommerce brands moving away from the established social networks.
Why Amazon is looking to take back its community from the social networks
Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.
Programmatic agency Cadreon opens in Leeds
Cadreon, the Ad Tech unit of media agency IPG Mediabrands has announced the launch of its Leeds office at Stickyeyes HQ.
How to ensure that your brand can capitalise on the growth of voice search
Voice search is growing but, with so many brands fighting for that prime result, how do you give your brand the best possible chance of being a part of the conversation?