It's time to stop neglecting user testing
As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?
Making the case for influencer marketing
They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.
Getting the board to buy-in to your marketing ideas
Getting the board and the CEO to buy into your ideas is one of the biggest challenges that marketers face, so how do you convince the boardroom that your idea is worth backing?
The five stages of managing a social media crisis
A social media crisis has the potential to consume even the biggest of brands. But by following these five steps, you can ensure that you minimise, manage and recover your business through a social media storm.
Is Facebook re-entering the search advertising market?
Facebook has started testing search ads, as part of a new strategy to grow its advertising propeties. Digital Minute takes a closer look.
Is Google cutting down video and image carousels?
After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.
Top 5 findings from our Consumer Finance report
What are the big stories in the consumer finance market in 2015? We explore the top five findings of the Stickyeyes Consumer Finance Intelligence Report.
Top 5 tips for building your SEO Strategy
With mobile, content and social media forcing fundamental changes in SEO, just how do brands need to shape their approach to search engine optimisation?
Rise of the Robots: How well can machines measure UX? Search Leeds 2019
Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?
Combining your organic & paid strategies for greater effect - Search Leeds 2019
Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing.