How should ecommerce brands set their strategy for Black Friday?
How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.
It's time to stop neglecting user testing
As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?
Perfecting your user testing: How to get the result you need, rather than the one you want
User testing can have a huge influence on the success of your digital experiences, yet so many brands get it wrong. Matt Shields discusses the poor UX testing practices that could be telling you the wrong story.
Five ways to perfect your copywriting
You’ve got a story to tell and a message share, but are you doing it in the most effective way? Here are Hannah Scorfield’s five tips to ensure that your words are making the optimal impact.
Is Facebook re-entering the search advertising market?
Facebook has started testing search ads, as part of a new strategy to grow its advertising propeties. Digital Minute takes a closer look.
Is Google cutting down video and image carousels?
After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.
Top 5 findings from our Consumer Finance report
What are the big stories in the consumer finance market in 2015? We explore the top five findings of the Stickyeyes Consumer Finance Intelligence Report.
Top 5 tips for building your SEO Strategy
With mobile, content and social media forcing fundamental changes in SEO, just how do brands need to shape their approach to search engine optimisation?
Rise of the Robots: How well can machines measure UX? Search Leeds 2019
Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?
Combining your organic & paid strategies for greater effect - Search Leeds 2019
Sarah Barker takes to the stage at Search Leeds 2019 to discuss her 'One Search' approach - a new way of thinking to get more from both organic and paid search marketing.